Leadership Team

JACLYN CARPENTER

Chief Executive Officer

As the company’s Owner and Chief Executive, Jaclyn oversees all aspects of Ideal’s operations and growth. She joined Ideal in 2006, working in a range of field and operations roles to gain hands-on experience in all aspects of the business.

Today, she leads with that insight to address customer needs, drive innovation, and shape the company’s future. Jaclyn is an established expert in emergency restoration and environmental services, holding advanced certifications from the Restoration Industry Association (RIA) and extensive training in hazardous materials handling.  

In addition to helping property operators preserve their building assets, Jaclyn is passionate about the company’s role in community sustainability. She currently serves on the Board of Rebuilding Together San Francisco as President.  

Out of the office, Jaclyn loves to travel and discover new culinary experiences worldwide and at home in San Francisco. 

CHRIS GOETZ

Chief Operating Officer

Before joining the Ideal team in 2021, Chris worked at Galileo Learning for over 13 years, during the last 7 of which he oversaw all company operations and led a national expansion as COO. He previously worked SCORE! Educational Centers where he was a Regional Manager. Chris is passionate about cultivating high-performing work environments by inspiring, coaching, and supporting his teams to grow. Chris cares deeply about providing the highest quality outcomes for clients and leads his teams to deliver outstanding service. He’s thrilled to join the Ideal team where he will bring his leadership and management expertise to support Ideal’s next stage of growth.

Chris lives in the East Bay with his wife and two teenagers, and when not at work can be found in Disneyland or camping in a National Park.

ROB MEYERS

Operations Manager

Dan Richards

Sales and Marketing Manager

Joining Ideal in 2009, Dan has been the lead Business Development, Marketing, and Sales Manager to the Chief Executive Officer. As the head of Sales and Marketing, Dan manages all sales and marketing operations, including client concierge activities and support, business compliance, strategic sales planning, and analysis. Dan is also an active member of Vistage, a national executive peer-to-peer advisory network.

As a 4th Generation San Franciscan, he is passionate about helping his community by serving as the Associate Board Member of Rebuilding Together. San Francisco, whose mission is to provide safe homes and communities for everyone.

Dan lives in San Francisco with his wife and a house full of pets. Outside of the office, Dan loves to spend time with his family, travel, and discover new culinary experiences.

MARIA VALENCIA

HR Manager

Joining Ideal in 2012, Maria excelled from HR Coordinator, Generalist and today HR Manager, with the assistant of Ideal’s University and development program. Maria works to help Ideal connect, develop, and care for its employees and to help those employees do the best work of their lives. Her teams oversee a broad range of functions including talent development and Ideal University, recruiting, employee relations and experience, business partnership, benefits, compensation, and inclusion and diversity.

Maria lives in South San Francisco with her family and two cats. In her free time, she likes to spend time with her family, travel, read, and take long scenic drives.

ERICA JOY, MBA

Sr. Accounting Manager

Joining Ideal in 2019, Erica oversees the accounting, business support, financial operations, planning and analysis, treasury, real estate, internal audit, and tax functions at Ideal. In addition, Erica spearheads Ideal’s Technology Division which includes creating automation and integration programs in order to transform from paper to digital in order to ensure that Ideal’s clients have an ideal experience.

Erica has over 10 years of experience in building and leading finance teams, providing financial planning, analysis, modeling, accounting as well as spearheading change and scaling a business. 

Erica graduated with a Bachelors’s Economic, Finance & International Business degree from California Polytechnic State University, earned a master’s degree from California State University and is a certified financial planner from Boston University. 

Erica lives in San Bruno, CA. In her free time, she likes to spend time taking care of her animals on the weekend, read, and take long scenic drives.