Leadership Team

JACLYN CARPENTER

Chief Executive Officer

As the company’s Owner and Chief Executive, Jaclyn oversees all aspects of Ideal’s operations and growth. She joined Ideal in 2006, working in a range of field and operations roles to gain hands-on experience in all aspects of the business.

Today, she leads with that insight to address customer needs, drive innovation, and shape the company’s future. Jaclyn is an established expert in emergency restoration and environmental services, holding advanced certifications from the Restoration Industry Association (RIA) and extensive training in hazardous materials handling.  

In addition to helping property operators preserve their building assets, Jaclyn is passionate about the company’s role in community sustainability. She currently serves on the Board of Rebuilding Together San Francisco as President.  

Out of the office, Jaclyn loves to travel and discover new culinary experiences worldwide and at home in San Francisco. 

CHRIS GOETZ

Chief Operating Officer

Before joining the Ideal team in 2021, Chris worked at Galileo Learning for over 13 years, during the last 7 of which he oversaw all company operations and led a national expansion as COO. He previously worked at SCORE! Educational Centers as a Regional Manager.

Chris is passionate about cultivating high-performing work environments by inspiring, coaching, and supporting his teams to grow. Chris cares deeply about providing the highest quality outcomes for clients and leads his teams to deliver outstanding service. He’s thrilled to join the Ideal team where he will bring his leadership and management expertise to support Ideal’s next stage of growth.

Chris lives in the East Bay with his wife and two teenagers, and when not at work can be found in Disneyland or camping in a National Park.

ROB MEYERS

Operations Manager

Dan Richards

Sales and Marketing Manager

Joining Ideal in 2009, Dan has been the lead Business Development, Marketing, and Sales Manager to the Chief Executive Officer. As the head of Sales and Marketing, Dan manages all sales and marketing operations, including client concierge activities and support, business compliance, strategic sales planning, and analysis. Dan is also an active member of Vistage, a national executive peer-to-peer advisory network.

As a 4th Generation San Franciscan, he is passionate about helping his community by serving as the Associate Board Member of Rebuilding Together. San Francisco, whose mission is to provide safe homes and communities for everyone.

Dan lives in San Francisco with his wife and a house full of pets. Outside of the office, Dan loves to spend time with his family, travel, and discover new culinary experiences.

Sal cisneros

Director of Finance / Controller

Joining Ideal in 2022, Sal brings over 20 years of experience – working in Fortune 200 companies and privately-owned companies.  Sal is results-oriented finance and accounting professional with experience in leadership roles in both the services and manufacturing industries.

Sal sees himself as having excellent leadership, problem-solving, and decision-making skills. In addition, he has a strong reputation for developing strategic partnerships with functional leaders to effectively bridge the gap between operational decisions and financial targets. At Ideal, Sal will focus on implementing accounting processes to support the growth of our company and ensure Ideal is aligned fiscally with our long-term financial goals.

Raised in San Diego, CA, Sal now lives in Livermore, where he and his wife are proud parents of three daughters. You can catch Sal enjoying Livermore wineries and South Lake Tahoe on their days off. They also like to hike and paddleboard. Sal loves sports and cheers for all of the teams in the Bay area and the Padres and Chargers. 

EMILY Kuhlmann

Head of People

Joining Ideal in 2022, Emily brings over 12 years of experience managing and leading teams at Galileo Learning, with a focus on growth, program development and quality, operations, and building and training teams.

Emily is a driven and compassionate leader who is passionate about helping others achieve their potential both personally and professionally, with a knack for creating tools and systems that support many different work styles. As Head of People, she supports Ideal in prioritizing it’s people through a variety of channels, including HR, training, recruitment, and leading diversity, equity, inclusion, and belonging efforts.

Emily lives in Alameda with her husband and two children. Outside of work, she enjoys trail running, kayaking and stand up paddle boarding on the Bay with her family, and cooking.